Media Kit · Cannes Lions 2026
Jaya
Araye
Williams
From the sideline to the headline.
Cannes Lions Delegate LIONS Sport Award-Winning Journalist Gen Z Voice Miami
jaya.williams.media@gmail.com
Jaya Araye Williams
Sports Culture * Broadcast Journalism * Gen Z Storytelling * Cannes Lions 2026 * LIONS Sport * Lifestyle * Identity * Award-Winning Journalist * On-Camera Host * Social Media Marketing * Sports Culture * Broadcast Journalism * Gen Z Storytelling * Cannes Lions 2026 * LIONS Sport * Lifestyle * Identity * Award-Winning Journalist * On-Camera Host * Social Media Marketing *
Meet Jaya Araye
Sports journalist.
Broadcaster. Storyteller.

My path into sports media started on the sidelines, literally. As a backup dancer at Super Bowl LIV and a member of the Miami Hurricanettes, I fell in love with the energy of gameday long before I held a microphone. I hold a Master of Arts in Journalism and a B.S. in Broadcast Journalism from the University of Miami — where I was named Outstanding Graduate Student by my professors.

Jaya reporting courtside with UMTV mic
UMTV Courtside Reporter
Jaya at NBC 6 studio
NBC 6 South Florida
Jaya Araye Williams
Jaya Araye Williams
Outstanding Graduate Student award
Outstanding Graduate Student · UM 2025
Jaya Araye Williams
Jaya Araye Williams
"Sports are a microcosm of life — and the people inside them deserve to be covered that way."
M.A.
Journalism, University of Miami
Outstanding Graduate Student 2025
5+
Live shows hosted at University of Miami Television
2x
Featured on NBC 6 South Florida broadcast television
Top 10
Future Voices @ Cannes Lions — out of hundreds of applicants
3x
Instagram growth for the Hurricanettes (5K to 16.6K)
TikTok: 0 to 20.6K
2022
Best Health Reporting — National Society of Broadcast Journalists South Florida
Award-Winning Journalist
🏆
Best Health Reporting
National Society of Broadcast Journalists · South Florida Chapter · 2022
🎓
Outstanding Graduate Student
University of Miami · School of Communication · Journalism M.A. · 2025
✨
Most Spirited Award
Miami Hurricanettes · Creative excellence and engagement · 2021
Content topics
Sports Culture Gen Z in Media Broadcast Journalism Identity and Representation Lifestyle The Creator Economy Women in Sports Sports and Storytelling Cannes Lions 2026 Digital-First Media NFL · NBA · MLB · Olympics Health and Wellness
Jaya Williams on the court with UMTV mic
NBC 6 South Florida
On-air.
On the record.
Featured twice as a guest commentator on Voices with Jawan Strader — sharing the Gen Z perspective on national conversations in politics, culture, and media.
As seen at and featured in
NBC 6
NBC 6 South Florida
espnW
espnW Summit NYC
University of Miami
University of Miami
CANNES
LIONS
Future Voices 2026
SUPER BOWL
LIV
Halftime Performer
🇫🇷
Cannes Lions 2026 · June 16 to 20
Future Voices
at Cannes

Selected out of hundreds of applicants as one of 10 Gen Z creators for Future Voices @ Cannes. My focus: LIONS Sport — launching this year — and a masterclass on how Gen Z is reshaping the sports media landscape for brands and audiences alike.

What I bring to brands on the ground
Street-style interviews. Executive and athlete sit-downs. Behind-the-scenes festival coverage. I'm not just attending. I'm producing.
Street InterviewsExecutive Coverage Panel ContentMasterclass Host Live Social DocsLIONS Sport
1.3M+
Cohort followers across platforms
85M+
Combined cohort impressions
10
Gen Z creators selected
<15%
Of Cannes attendees are Gen Z
Cannes Lions Future Voices announcement
Watch My Work
On-Camera,
On the Record

Broadcast-trained and built for live moments. Watch selected episodes from Curls of the Game — sports, culture, and the stories behind the game.

NBC 6 South Florida · On-Air Appearances
NBC 6 · Voices with Jawan Strader · First Appearance · 2024
NBC 6 · Voices with Jawan Strader · Second Appearance · 2024
Curls of the Game · Podcast Episodes
Curls of the Game · Episode
Curls of the Game · Episode
Curls of the Game · Episode
Jaya Williams
UMTV reporting
Jaya Williams
Jaya Williams
Jaya Williams
Jaya Williams
Curls of the Game
Jaya Williams
Jaya Williams
UMTV reporting
Jaya Williams
Jaya Williams
Jaya Williams
Jaya Williams
Curls of the Game
Jaya Williams
Collaborations
Brands I've
Worked With

Open to partnerships with brands aligned with sports, culture, lifestyle, media, and wellness.

Nike Swim
Lifestyle · Activewear
Adidas
Sport · Fashion
PrettyLittleThing
Fashion · Lifestyle
Bounce Curl
Beauty · Haircare
Sports 2.0 Network
Media · Sports
The Podcast
Curls of
the Game
Curls of the Game with Jaya and Chloe

Co-hosted and co-created with Chloe Clark, Curls of the Game is a sports and culture platform built around honest conversations about sports, identity, and current events — for an audience that moves differently.

▶
Watch on YouTube
@CurlsoftheGame
🎵
Listen on Spotify
Curls of the Game
📸
Follow on Instagram
@curlsofthegame
Find Me On
My Platforms
📸
Instagram
@jayaaraye
Sports culture · lifestyle · Cannes coverage
Follow
🎵
TikTok
@justjayaa
Sports commentary · Gen Z takes
Follow
💼
LinkedIn
Jaya Araye Williams
Journalism · media · Cannes delegate
Connect
▶
YouTube
Curls of the Game
Sports and culture podcast
Watch
Partnership Options
Let's Build
Together

Ideal partners are small to mid-sized brands in sports, media, culture, lifestyle, wellness, and tech. I pitch ideas, not just a following.

Content Partner
Social
Pre and during Cannes
  • 2 to 3 branded TikTok or Instagram posts
  • Story mentions throughout festival
  • Product promotion and tagging
  • Authentic Gen Z integration
Coverage Partner
Full Kit
Most popular option
  • Street or executive interview segment
  • 4 to 6 branded social posts
  • Behind-the-scenes content series
  • Podcast episode integration
  • Cross-cohort amplification
Title Partner
Custom
Let's talk
  • Masterclass presenting sponsorship
  • Dedicated brand content series
  • Ongoing audience growth strategy
  • Long-term creator relationship
  • All Coverage Partner deliverables
Open to Partnerships
Ready to Be
in the Room?
I pitch brands with ideas, not just a following. Authentic Gen Z coverage from inside one of the most important creative festivals in the world — built by an award-winning journalist who knows how to tell a story.
Get in Touch
@jayaaraye @justjayaa jaya.williams.media@gmail.com
Jaya Araye Williams · Sports Journalist and Broadcaster · Miami, FL · 2026